Journal

Field Notes From The Spellbook

Thoughts on engineering leadership, AI craft, product taste, and building teams that feel magical.

Featured

The Art of Code Sorcery: Blending AI, Craft, and Human Intuition

schedule 12 min read · Nov 10, 2025 · The Sorcerer Team

A deep dive into how we approach modern product development—balancing cutting-edge AI capabilities with timeless design principles and the irreplaceable human touch that makes software feel magical.

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The Art of Code Sorcery: Blending AI, Craft, and Human Intuition
AI

Designing Tasteful AI Products

schedule 6 min read · Jan 12, 2025

How we blend taste, trust, and transparency when weaving AI into consumer-facing experiences.

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Engineering

Why We Still Love Monorepos

schedule 8 min read · Dec 4, 2024

The rituals we use to keep large teams moving fast in a single codebase without chaos.

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Process

Shipping From Figma To Prod In 14 Days

schedule 5 min read · Nov 18, 2024

A play-by-play on the systems, guardrails, and communication cadences that make lightning launches possible.

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Culture

The Death of Junior Devs (And Why That's Wrong)

schedule 7 min read · Oct 25, 2024

Why the industry's obsession with senior-only teams is creating a talent crisis, and what we can do about it.

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Remote Work

Building Trust With Async Communication

schedule 5 min read · Oct 8, 2024

How we maintain transparency and momentum across time zones without endless meetings.

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Cloud

When To Use Serverless (And When Not To)

schedule 9 min read · Sep 20, 2024

A practical guide to serverless architectures—costs, benefits, pitfalls, and our decision framework.

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Design

The Psychology of Micro-Interactions

schedule 6 min read · Sep 5, 2024

Why tiny animations and delightful details create outsized emotional impact in your product.

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Case Study

From MVP to Scale: A Real Case Study

schedule 11 min read · Aug 18, 2024

How we took a weekend prototype to 100K users in 6 months—the good, the bad, and the ugly.

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AI

AI-Powered Code Reviews: Worth The Hype?

schedule 7 min read · Aug 2, 2024

Our 3-month experiment with AI code review tools—what worked, what didn't, and what surprised us.

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